How Sustainable Apparel Is Shaping The Future: Insights from Our BFM89.9 Interview

Our Founders Frank Yap and Gerald Eng with BFM89.9 Host, Richard Bradbury

When we sat down with BFM89.9 last month, we had one mission: to share how Ultifresh’s anti‑bacterial, anti‑odor technology is redefining sustainable apparel—one T‑shirt at a time. In case you missed it, here’s a deep dive into the conversation, plus actionable takeaways on why washing less is the next frontier in eco‑friendly fashion.

1. The “Why” Behind Washing Less

Most sustainability claims focus on fabrics or supply chains. At Ultifresh, we flip the script: our innovation lives in the wear cycle. By embedding anti‑bacterial and anti‑odor agents directly into the fibers, we empower you to wash up to three times less without compromising freshness. That means:

• Water savings of up to 1,000 L per person per year

• CO₂ reductions of more than 20 kg per person per year

We realized the biggest environmental impact isn’t in how a garment is made—it’s in how often it’s washed." Our founders explained. "So we engineered freshness into the fabric itself, letting you wear up to 50 times before a wash.”

2. From Lab to Wardrobe: How It Works

In the BFM89.9 studio, we peeled back the curtain on our R&D process:

Step	What Happens	Benefit
1. Fabric treatment	Anti‑odor molecules bonded to fibers	Lasting freshness
2. Wear test cycles	Real‑world trials over 50+ wears	Verified performance
3. Certification	SGS & Intertek validation	Third‑party trust

These stages ensure that every Ultifresh garment delivers on its promise—cleaner wear, fewer washes, and a lighter footprint.

3. Real Stories, Real Impact

Hearing statistics is one thing; hearing your stories is another. We've heard stories from our customers on how they have saved not only water and CO2, but also saved time by switching to Ultifresh - with less time spent on doing laundry, they have taken back more time to spend with their families and friends.

That’s the human side of sustainability: more time, less environmental guilt.

Listen to the full interview on BFM89.9:▶️ Click here to listen now

Key Takeaways for Brands & Consumers

1. Rethink sustainability: It’s not just materials—it’s the entire wear lifecycle.

2. Champion education: Share tips on wear‑reuse cycles to amplify impact.

3. Measure & certify: Third‑party validation builds trust with eco‑savvy customers.

By focusing on wash‑reduction rather than fabric origin alone, Ultifresh is pioneering a new category of “use‑phase” sustainability. We invite fellow brands, partners, and customers to join us in making every wash count—less.