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📰 Ultifresh Featured in Vulcan Post: Our Simple Approach to Sustainable Apparel
- Adel Woon
- 2 days ago
- 2 min read
We are thrilled to announce that Ultifresh has been featured in a detailed spread by Vulcan Post!
This coverage chronicles how we are successfully transforming the apparel industry. We have always believed that high-quality, sustainable clothing should not be a luxury, and the Vulcan Post feature validates the success of our business model.
Here are the key takeaways from the article that explain why our model is gaining attention:
💡 1. A Smart Solution to Environmental Issues
We are fully aware that sustainability is a pressing issue.
Vulcan Post highlighted our core technology: anti-bacterial and anti-odour fabric. Why is this so crucial?
Water Saving: This technology significantly reduces the need for frequent washing. Considering that washing just one t-shirt can use 2 to 4 liters of water, our solution directly contributes to water conservation and lowers the consumer's environmental footprint—a key factor in the fight against fast fashion.
Lasting Quality: Garments stay durable and fresh longer because they are engineered to resist smell and mold.
This is a simple yet effective way for everyone to reduce their carbon footprint—starting with their own wardrobe.
💰 2. Premium Quality at a Fair Price
In the past, choosing sustainable or technologically advanced clothing often meant a high price tag. Ultifresh changes that perception.
Vulcan Post noted that we sell our flagship anti-bacterial t-shirt for around just S$4.
How do we achieve this?
Focus on Volume: Our co-founders explained that by focusing on high sales volume and maintaining lean margins, we can keep prices low without ever compromising on quality.
Accessibility for All: We started as a B2B uniform brand, but now, through our clothing vending machines in various countries, we are making it easy for the general consumer to access sustainable apparel.
📈 3. Growth That Proves Our Business Model
One of the most important parts of the article is the validation of our growth. Vulcan Post confirmed that our business model is working brilliantly, showcasing our impressive revenue increase over the last seven years.
These numbers prove that there is massive market demand for a brand that is honest, quality-focused, and sustainable.
Read Our Full Story!
We invite you to read the complete article on Vulcan Post to learn more about Ultifresh's journey, the vision of our co-founders, and our plans to expand into new markets, such as regions facing hot climates and water challenges.
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