Why Sustainable Apparel Shouldn't Be A Luxury

Across the globe, the fashion industry is responsible for up to 10% of humanity’s carbon emissions and billions of liters of water use each year. As consumers become more eco‑aware, they demand clothing that aligns with both their values and budgets. At Ultifresh, we believe that true sustainability isn’t a luxury—it’s an affordable choice available to everyone.

1. The Environmental Cost of “Fast Fashion”

• Water footprint: The equivalent of 700–2,000 liters of water to produce one conventional cotton T‑shirt.

• CO₂ emissions: An average of 2–5 kg of CO₂ per garment from fiber production, dyeing, and transport.

• Waste: 92 million tonnes of textile waste generated annually—much of it still wearable.

Consumers washing garments after every wear only compounds this impact. By reducing wash frequency, we can save both water and carbon—without sacrificing hygiene or comfort.

2. The “Rewear Revolution”

Ultifresh’s patented anti‑bacterial, anti‑odor treatment empowers each garment to be worn up to three times between washes without any compromise in freshness. This simple shift delivers:

• Water savings: Up to 70% less laundry water per garment each year.

• CO₂ reduction: 60% fewer laundry‑related emissions per garment annually.

• Cost savings: Lower utility bills, less detergent, and extended garment life.

  
  

3. Making Sustainable Apparel Affordable

Unlike premium “eco‑luxury” labels charging 2–3× market rates, Ultifresh is mission-driven, not profit-driven. In line with our mission to make sustainability affordable, we earn only SGD$0.10 in profits from each sale of our bestselling Ultifresh Performance T-Shirt. This enables us to keep our prices low, allowing for more accessibility to sustainable apparel. All backed by SGS and Intertek certifications to guarantee real‑world sustainability impact.

Sustainability doesn't have to be expensive. True sustainability is an affordable option that is available to everyone, to ensure that everyone is able to play a part. Be part of the Ultifresh Revolution today.