Sustainability For The Planet

The textile industry is one of the largest consumers of natural resources, using 93 billion cubic meters of water annually—equivalent to 37 million Olympic-sized swimming pools. This consumption accounts for 4% of the planet's drinking water, which could provide millions of people with clean water instead. Cotton, one of the most common fabrics, is a major contributor to this crisis, requiring around 2,700 liters of water to produce a single t-shirt.

Water usage in the textile industry doesn't stop with production. Laundry processes further compound the environmental strain. Washing and maintaining clothing requires large quantities of water and energy, contributing significantly to CO2 emissions. In fact, the average household’s laundry produces about 60 kilograms of CO2 per year ​(Moz).

Choosing sustainable fabrics that are durable and require less frequent washing, like those offered by Ultifresh, can drastically reduce both water usage and emissions.